Pawpro Online Media

Pawpro Media is a video production company offering online video solutions.  We produce high quality, creative video content that effectively breaths life into your Web page or online marketing campaigns.  Besides making your site more attractive and informative, video will increase your Web traffic as browsers search for related multimedia content separately and simultaneously from text content.

In comparison to print marketing there is no competition.  Video engages today’s Web savvy viewers and consumers immediately.  Once produced, your video may be distributed over and over at little or no added expense directly to your customer.

Go ahead, say it with video!

The Value of the Viral Ad World

In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself?  Should a business go viral, or not, is the question?

Sample Viral Ad

The viral advertisement and media arena has a value to almost any business.   Search engines now routinely separate and display multimedia content with text content results in keyword searches.  The test in producing virally is to remain true to the nature of your business and the message you want to send.  It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate .  Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.

The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality.  Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company .  Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it.  Keep it simple.

Video Home Tours and Online Media–Don’t Do It Yourself.

I could log-in to YouTube and in a few minutes give you a handful of examples why you shouldn’t produce your own videos, but I refuse to publicize bad work.  Like anything else, producing video that looks and sounds professional AND gets the desired point across isn’t as easy as it looks.  There is a right and wrong way to do it.  And, don’t be confused between a slide show with a bunch of stills edited together with music, and a true video.  When used properly video can provide the viewer with a much better perspective of a home, a business, a brand, a service.

See a Pawpro Video

Could you do it yourself?  My answer is take a short look around at the videos that are self-produced and compare them with a Pawpro video.  You’ll find bad audio, bad camera moves, repetitious shots, and slap shot editing.  The difference should be obvious.  Pawpro’s work sounds better and looks better, and the viewer isn’t distracted by the poor production quality.  Plus, you’ll notice the extra custom touches such as logos, character generation, and clear voiceovers that not only look sharp, but leave no doubt about the brand or product being sold.  Few companies, would consider starting their own newspaper or magazine so that they could get cheaper advertisement space, so why try to produce your own television commercials?

Not to mention, in attempting to produce your own video, you’re most likely taking away valuable time from some other aspect of your business.  This is especially true for real estate brokers considering whether to produce their own video home tours.  The hours spent shooting a video and editing would best be spent looking for your next client, or serving the clients already under contract.

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.