The Roots of My Photography

photo by Kenneth A. Linn

For many years I have been exploring my ancestry, and I recently made an interesting discovery. It appears my love for almost all things related to photography may run in the family.  My grandfather’s cousin, my first cousin twice removed, was, and is, a relatively well-known photographer in New York whose work is still sought by collectors and galleries. His name was Kenneth A. Linn and he studied and taught at The Clarence H. White School of Photography in New York City which was the first school to teach photography as an art form.

Allen and Sadie Linn

Photographic collections from this prestigious school, which operated from 1914 to 1942, are held in the Library of Congress and in private collections such as the Coville Collection. This small school is credited with producing some of the most celebrated photographers of the 20th Century who were innovative in their approach to this evolving and emerging medium, which incorporated design, aesthetics and illustration.  I wonder what their reaction would be to today’s imagery, and the viral, visual bombardment from the television and the Internet?

Kenneth A. Linn

Kenneth A. Linn was the son of Allen and Sadie Linn.  Allen was a silk salesman in New York and Sadie, formerly Sadie Neafie McCollough, came from a well-to-do family, I’m told.  My side of the family through Robert A. Linn, Allen’s brother,  stayed in Ohio and West Virginia selling life insurance–need I say more!

Since being given my first old camera I’ve loved the sound of the shutter.  I would walk around taking pretend photos, no film in the camera, just to hear the shutter movement.  Somehow even though the direct lineage should have made me a salesman, I got the photo gene.

Pawpro pays a visit to Library of Congress Open House

Great Hall

Monday Pawpro took advantage of the biannual open house offered in the Main Reading Room of  The Library of Congress within the Thomas Jefferson Building just across the street from the U.S. Capitol.  What a great space surrounded by an ever-growing collection of print materials so vast it boggles the mind.  The Library of Congress calls it, ” . . . the world’s largest repository of knowledge and creativity, with 145 million items in its collections . . .”  I overheard one employee saying the collection grows by 10,000 pieces daily!  And, yes they still have a functioning card catalog which has become less of a research tool and more of a historical relic for young visitors.

One room of the card catalogue
Main Reading Room

One twenty-something aged girl proudly boasted of using a card catalog once in her short-lived,  past.  Never fear all volumes and collections are now searchable in a digital directory that took 12 years to complete, which might be the definitive data entry hell.

One of the major attractions is the personal library of Thomas Jefferson provided by the former president as a replacement following the burning of the congressional library during the War of 1812.  Of the 6,000 plus books in the collection, some 2,000 are the actual books Jefferson possessed.  The others were lost in subsequent fires in 19th Century.  The impressive site is preserved behind glass enclosed, climate controlled bookshelves, so visitors make walk around on all sides.  The collection is augmented by a series of kiosks, which describe the intimate details of the collection such as the gifted book from John Adams with a handwritten note to Jefferson following a period of estrangement between the two Founding Fathers.

Pawpro to produce video for Educational Connections tutoring service in the DC Metro Region.

Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area.  Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998.  Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.

Top Reasons to Add Video to Your Marketing and Web Presence in 2011

Assuming you read Pawpro’s Top Ten Reasons You Need Video on Your Website . . . Seriously post–enough joking around.  The REAL top reasons to add video to your marketing and Website content:

1.  Internet users do watch video–71% of them, to be exact.  It cannot be overstated, on multiple levels video enhances your Web presence to search engines and individuals searching.

2.  Search engines rank sites with video higher than sites without it.  In a first see, first serve world, why would you knowingly place your Website lower in search results?

3.  Substantially cheaper than print marketing.  More and more, consumers seek news, information, and commerce online.

4.  Better bang for the buck.  Video has a far longer shelf-life than print marketing, if produced correctly.

5.  Video transcends the impersonal aspects of the online consumer experience.  A personal touch separates you from the crowd.

6.  Video engages and prompts responses from the viewer at rates 4 to 7 times higher than still imagery.

SOURCES:

(1) HGA Creative Communications via Facebook, Tuesday, October 19, 2010

Pawpro Submits Video in “Today’s Viral Video Challenge”

Contest entry page

Pawpro is stepping up to The Today Show plate.  On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music.  The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.

Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules.  Pawpro fingers are crossed as we wait for the results.  We’ll keep you posted.

Video Content/Video Production Special Offer

Video your business
OFFER EXPIRED
Video Production VA, MD, DC
OFFER EXPIRED

Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

What’s a tag?

Pawpro posts often mention tags.  A tag can take various forms, but essentially it’s a very quick video segment that can be used over a period of time at the start or end of a video profile, advertisement, or marketing presentation.  Think of it as a label in a shirt or a pair of pants, and every pair of pants you sell has your label sewn on.  Plain and simple a tag serves to help brand a service, an individual or business by making it familiar and giving the consumer something to remember.  It may be visually, verbally or musically memorable.

As an example, a tag can be as simple as a real estate agent saying, “I’m Bob Jones with ABC Realty and please give me a call if I can help you with your home purchase.” and this little segment is attached to every video home tour that Bob puts on the Web.  It makes Bob familiar to anyone who sees one of his video listings, they see his brokerage logo and it shows his contact information.  Bob’s not a stranger anymore, and he’s not just a name, phone number or still photograph on a Web page.

For a retail business, a tag may take the form of a memorable tag-line spoken over a shot of a storefront.  Or, maybe it’s just your logo animated with a tag-line.  It can be as simple as an on-camera thank you with telltale noise or jingle .  Pawpro can help you with ideas that fit your needs.

The most important element of a tag is its length.  Keep it short.  Under 10 seconds is my rule, and preferably under 5 seconds is best.

Pawpro’s Tag

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.