The Roots of My Photography

photo by Kenneth A. Linn

For many years I have been exploring my ancestry, and I recently made an interesting discovery. It appears my love for almost all things related to photography may run in the family.  My grandfather’s cousin, my first cousin twice removed, was, and is, a relatively well-known photographer in New York whose work is still sought by collectors and galleries. His name was Kenneth A. Linn and he studied and taught at The Clarence H. White School of Photography in New York City which was the first school to teach photography as an art form.

Allen and Sadie Linn

Photographic collections from this prestigious school, which operated from 1914 to 1942, are held in the Library of Congress and in private collections such as the Coville Collection. This small school is credited with producing some of the most celebrated photographers of the 20th Century who were innovative in their approach to this evolving and emerging medium, which incorporated design, aesthetics and illustration.  I wonder what their reaction would be to today’s imagery, and the viral, visual bombardment from the television and the Internet?

Kenneth A. Linn

Kenneth A. Linn was the son of Allen and Sadie Linn.  Allen was a silk salesman in New York and Sadie, formerly Sadie Neafie McCollough, came from a well-to-do family, I’m told.  My side of the family through Robert A. Linn, Allen’s brother,  stayed in Ohio and West Virginia selling life insurance–need I say more!

Since being given my first old camera I’ve loved the sound of the shutter.  I would walk around taking pretend photos, no film in the camera, just to hear the shutter movement.  Somehow even though the direct lineage should have made me a salesman, I got the photo gene.

Pawpro to Cover American Odyssey Relay III

Pawpro received the call of running relay organizer Bob Fleshner to shoot the third annual running of The American Odyssey Relay, a 200 plus mile foot race from Gettysburg, PA to Washington, DC. This will be 36 non-stop, exhausting hours of movement for the runners and teams, as well as Pawpro’s video crews. The race begins April 29 and ends on April 30. americanodysseyrelay.com

This race traverses some of the region’s most beautiful and historic landscapes including the battlefields of Gettysburg and Antietam, two covered bridges, Harpers Ferry National Park, the spring foliage emerging along the C&O Canal, Georgetown, and culminates in the Nation’s Capital alongside the monuments and the Potomac River.

Runners will face many challenges including one ear-popping leg called Andrea’s Ascent with a six-mile, 1171 ft. ascent. Former DC Mayor Adrian Fenty participated in 2009 and 2010. So far, there are 126 teams registered, and there’s still time to sign-up.

Pawpro will produce a series of marketing and informational videos with inspirational stories and images from the race. Good luck racers, and bottoms-up energy drinks for the videographers!

Business Benefits of an Inbound Marketing Strategy Via Video, Blogging and Social Media.

Pawpro Media Video

The benefits of inbound marketing via blogs, social media, content publishing, and search engine optimization grows stronger with each passing year, and statistics now show it surpassing outbound marketing both in effectiveness and cost per lead.   A recent survey of 644 companies entitled, The State of Inbound Marketing, shows a shift in marketing budgets away from the conventional outbound tactics of direct mailings, phone solicitations, and print marketing.
Instead, companies are opting for marketing sources that bring in customers who are actively looking for information about their products online.  The Internet has become the vehicle of choice and convenience driven by consumers searching for products and services through blogs, Facebook, Twitter, and LinkedIn.  And, all of these approaches utilize multimedia to increase organic search results and pull-in active consumers.

This survey distributed by HubSpot showed that the more companies directed their efforts towards inbound marketing, the greater the reward in the form of more leads at a lower cost per lead.  Specifically the data showed that outbound marketing efforts cost $373 per lead, while inbound marketing efforts cost $143 per lead.  In a struggling economy this is a price differential which has not gone unnoticed by businesses.  In the survey, most companies said they plan to expand their use of inbound marketing in 2011 because of past successes in this arena.  In fact, 27% of these companies consider blogging, social media usage critical to their businesses, and 85% dubbed these mediums either “useful”, “important”, or “critical”.

Pawpro Media produces high quality, creative videos that motivate and cause consumers to respond.  Video is a critical and cost-effective element in an inbound marketing strategy.

Pawpro Hears and Sees the Whos of Horton’s Kids

What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.

While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.

For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.

Pawpro pays a visit to Library of Congress Open House

Great Hall

Monday Pawpro took advantage of the biannual open house offered in the Main Reading Room of  The Library of Congress within the Thomas Jefferson Building just across the street from the U.S. Capitol.  What a great space surrounded by an ever-growing collection of print materials so vast it boggles the mind.  The Library of Congress calls it, ” . . . the world’s largest repository of knowledge and creativity, with 145 million items in its collections . . .”  I overheard one employee saying the collection grows by 10,000 pieces daily!  And, yes they still have a functioning card catalog which has become less of a research tool and more of a historical relic for young visitors.

One room of the card catalogue
Main Reading Room

One twenty-something aged girl proudly boasted of using a card catalog once in her short-lived,  past.  Never fear all volumes and collections are now searchable in a digital directory that took 12 years to complete, which might be the definitive data entry hell.

One of the major attractions is the personal library of Thomas Jefferson provided by the former president as a replacement following the burning of the congressional library during the War of 1812.  Of the 6,000 plus books in the collection, some 2,000 are the actual books Jefferson possessed.  The others were lost in subsequent fires in 19th Century.  The impressive site is preserved behind glass enclosed, climate controlled bookshelves, so visitors make walk around on all sides.  The collection is augmented by a series of kiosks, which describe the intimate details of the collection such as the gifted book from John Adams with a handwritten note to Jefferson following a period of estrangement between the two Founding Fathers.

Pawpro to produce video for Educational Connections tutoring service in the DC Metro Region.

Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area.  Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998.  Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.

Dom Bower Photography Blog

Dom Bower Videos

Pawpro loves the photography tutorials by Dom Bower because they’re easy to understand, cover useful topics, and, at moments, a little tongue-in-chic.  That’s right, chic, not cheek.  He doesn’t take himself too seriously, but he does offer hundreds of instructional videos for the casual user, as well as the serious photography hobbyist/pseudo professional.  He has a couple of YouTube channels and Websites, so you’re sure to find help on most any photography topic you desire.

If you plan on taking photos for your own Website, you can’t beat these tips.  Real estate brokers who take their own photos could really benefit from watching of few of these videos. 

Top Reasons to Add Video to Your Marketing and Web Presence in 2011

Assuming you read Pawpro’s Top Ten Reasons You Need Video on Your Website . . . Seriously post–enough joking around.  The REAL top reasons to add video to your marketing and Website content:

1.  Internet users do watch video–71% of them, to be exact.  It cannot be overstated, on multiple levels video enhances your Web presence to search engines and individuals searching.

2.  Search engines rank sites with video higher than sites without it.  In a first see, first serve world, why would you knowingly place your Website lower in search results?

3.  Substantially cheaper than print marketing.  More and more, consumers seek news, information, and commerce online.

4.  Better bang for the buck.  Video has a far longer shelf-life than print marketing, if produced correctly.

5.  Video transcends the impersonal aspects of the online consumer experience.  A personal touch separates you from the crowd.

6.  Video engages and prompts responses from the viewer at rates 4 to 7 times higher than still imagery.

SOURCES:

(1) HGA Creative Communications via Facebook, Tuesday, October 19, 2010

Top Ten Reasons You Need Video on Your Web Page–Seriously!!

  1. Does not stain your teeth.
  2. Just now coming to terms with the idea that your VHS movie collection is worthless.
  3. You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
  4. You’ve got the music in you.
  5. This is the only way you can get Snooki to respond to your tweets.
  6. So you can forget about the Redskins’ latest loss.
  7. Think you might have a shot at the Tonight Show since Jay’s back as host.
  8. Trying to find Candy Mountain.
  9. Need an excuse for all the time you spend on YouTube.
  10. Rejected from Dancing with the Stars, yet again.

Lunar Spectacular: Simultaneous Total Lunar Eclipse and Winter Solstice

If you missed the total lunar eclipse on Dec. 21 see it here at Pawpro Media.  Pawpro stayed up to see the simultaneous astronomical events of a total lunar eclipse on the Winter Solstice, which hasn’t occurred since the 17th Century–372 year ago.  This footage was shot just outside of Washington, DC.

In 2010, there was also a partial lunar eclipse back on June 26.  If you’re interested in astronomy and have an iPad or iPhone, we recommend the app pUniverse on iTunes.  For novices it offers a GPS driven virtual sky which graphically maps the night’s constellations based on the direction you hold up your iPad.  No more guessing whether you have identified the correct star.  The more experienced astronomer will appreciate the Astronomy News feature which highlights upcoming stargazing events.  Get the Polaris out of here!

Click to see Lunar Eclipse Footage