Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate. Nearly all online searches involve a searcher watching videos. There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time–when a person interested in your charity goes Google. Make the best use of that searcher’s time by providing an appealing and clear video message. This is what Pawpro Media does best.
What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.
While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.
For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.
Pawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company’s Website. The first will feature Executive Vice President, David Hawkins and the Alexandria office. McEnearney plans to utilize video to keep it’s brokers and clients informed about the Washington Area’s fast-moving market tides.
Pawpro has previously produced video home tours for McEnearney brokers Theresa Graham and Deb Pietras.
Pawpro loves the photography tutorials by Dom Bower because they’re easy to understand, cover useful topics, and, at moments, a little tongue-in-chic. That’s right, chic, not cheek. He doesn’t take himself too seriously, but he does offer hundreds of instructional videos for the casual user, as well as the serious photography hobbyist/pseudo professional. He has a couple of YouTube channels and Websites, so you’re sure to find help on most any photography topic you desire.
- Does not stain your teeth.
- Just now coming to terms with the idea that your VHS movie collection is worthless.
- You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
- You’ve got the music in you.
- This is the only way you can get Snooki to respond to your tweets.
- So you can forget about the Redskins’ latest loss.
- Think you might have a shot at the Tonight Show since Jay’s back as host.
- Trying to find Candy Mountain.
- Need an excuse for all the time you spend on YouTube.
- Rejected from Dancing with the Stars, yet again.
Pawpro Media is offering a 10% discount for first time clients on their first video project. Mention this offer when you contact us.
Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.
Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia. Why? For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.
A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.
As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself. Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home. It doesn’t cost you anything to send a link. Can you say that about a mailer?
Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options. Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.
Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.