Athletic Recruitment Videos/Highlight/Scouting Reels: Not All Are Created Equal

See sample highlight reel with all HD footage
Highlight video with animated graphics
Highlight video with basic graphics

Highlight Reel Sample

Not all highlight footage is equally created.  Pawpro produces high quality video footage of athletic teams or individual athletes which may be used as a coaching tool, or to highlight team and personal skills/strengths.  Be aware, this is more than just generic game footage which most highlight and recruiting reel companies are mass peddling to schools and parents.  Many companies produce footage that is grainy and out of focus.   Pawpro videotapes a game with HD cameras, so the footage is crystal clear.  See the difference between HD footage and standard definition (SD) footage in the two stills below.  These stills are both captured from one frame of video footage.  Notice that the field of view is larger with the HD footage, but also the details are sharper.  The difference is even more dramatic when the camera focuses on an individual player.

Standard definition (SD) still from video.
Pawpro (HD) still from video.
Pawpro HD still from video

The great advantage to parents, players and recruiters in today’s multimedia revolution is that your footage can be viewed readily and instantly via a link.  No need to snail mail endless DVDs and hope that they play for coaches and recruiters.  A highlight reel is an essential tool for serious athletes looking to maximize their college placement potential.

For teams and coaches, we do offer full season or multi-game, team video coverage.  Call or e-mail for pricing.

Pawpro Media will graphically and visually highlight your player by editing-down game footage to the best moments.  Videos may also include any stats or contact information.  ( We will compile footage shot by others.)

Highlight reel pricing depends on the amount of footage to be screened,  editing extras such as special effects, animated graphics, music, voiceover, and the number of finished minutes in the completed video.  Game footage pricing may vary depending on the number of games to be videotaped and the distance of travel to the game location.

Don’t expect to get a highlight reel out of one game’s footage.  That’s too much pressure on the athlete and the videographer.  We shoot what happens, we don’t make it happen.  Our best advice for producing the best highlight reel is to pay for a professional sports media outlet to shoot as many games as possible so that the athlete is given multiple chances to showcase her talent in front of the camera.  One game’s footage isn’t enough even for the best athlete.  A professional should ensure that the quality of the footage is high.

Business Benefits of an Inbound Marketing Strategy Via Video, Blogging and Social Media.

Pawpro Media Video

The benefits of inbound marketing via blogs, social media, content publishing, and search engine optimization grows stronger with each passing year, and statistics now show it surpassing outbound marketing both in effectiveness and cost per lead.   A recent survey of 644 companies entitled, The State of Inbound Marketing, shows a shift in marketing budgets away from the conventional outbound tactics of direct mailings, phone solicitations, and print marketing.
Instead, companies are opting for marketing sources that bring in customers who are actively looking for information about their products online.  The Internet has become the vehicle of choice and convenience driven by consumers searching for products and services through blogs, Facebook, Twitter, and LinkedIn.  And, all of these approaches utilize multimedia to increase organic search results and pull-in active consumers.

This survey distributed by HubSpot showed that the more companies directed their efforts towards inbound marketing, the greater the reward in the form of more leads at a lower cost per lead.  Specifically the data showed that outbound marketing efforts cost $373 per lead, while inbound marketing efforts cost $143 per lead.  In a struggling economy this is a price differential which has not gone unnoticed by businesses.  In the survey, most companies said they plan to expand their use of inbound marketing in 2011 because of past successes in this arena.  In fact, 27% of these companies consider blogging, social media usage critical to their businesses, and 85% dubbed these mediums either “useful”, “important”, or “critical”.

Pawpro Media produces high quality, creative videos that motivate and cause consumers to respond.  Video is a critical and cost-effective element in an inbound marketing strategy.

Pawpro Hears and Sees the Whos of Horton’s Kids

What’s that sound? It’s not coming from a dust speck, people! It’s coming from the great efforts of Horton’s Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this great organization led by Brenda Chamberlain, and founded by Karin Walser. It’s only fitting that we make this announcement on Dr. Seuss’ birthday.

While filling her car with gas in 1989, Karin had a chance encounter with a group of children from this troubled area of our nation’s capital, and it inspired her to recognize their need as well as their presence in the shadow of her everyday life working on Capitol Hill. It was as if they were calling out, We are here! We are here! We are here! just as the tiny Who’s in Who-ville did in the infamous Dr. Suess book, Horton Hears a Who.

For 20 years Horton’s Kids has advocated, transported, and enriched the lives of these neediest of children with educational tutoring, mentoring as well as the basic necessities of food and clothing when necessary. Horton’s Kids’ work is funded entirely by donations. Please visit hortonskids.org/donate.html if you would like to make a donation.

Pawpro Submits Video in “Today’s Viral Video Challenge”

Contest entry page

Pawpro is stepping up to The Today Show plate.  On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music.  The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.

Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules.  Pawpro fingers are crossed as we wait for the results.  We’ll keep you posted.

Video Content/Video Production Special Offer

Video your business
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Video Production VA, MD, DC
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Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

Pawpro Online Media

Pawpro Media is a video production company offering online video solutions.  We produce high quality, creative video content that effectively breaths life into your Web page or online marketing campaigns.  Besides making your site more attractive and informative, video will increase your Web traffic as browsers search for related multimedia content separately and simultaneously from text content.

In comparison to print marketing there is no competition.  Video engages today’s Web savvy viewers and consumers immediately.  Once produced, your video may be distributed over and over at little or no added expense directly to your customer.

Go ahead, say it with video!

The Value of the Viral Ad World

In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself?  Should a business go viral, or not, is the question?

Sample Viral Ad

The viral advertisement and media arena has a value to almost any business.   Search engines now routinely separate and display multimedia content with text content results in keyword searches.  The test in producing virally is to remain true to the nature of your business and the message you want to send.  It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate .  Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.

The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality.  Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company .  Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it.  Keep it simple.

Video Home Tours and Online Media–Don’t Do It Yourself.

I could log-in to YouTube and in a few minutes give you a handful of examples why you shouldn’t produce your own videos, but I refuse to publicize bad work.  Like anything else, producing video that looks and sounds professional AND gets the desired point across isn’t as easy as it looks.  There is a right and wrong way to do it.  And, don’t be confused between a slide show with a bunch of stills edited together with music, and a true video.  When used properly video can provide the viewer with a much better perspective of a home, a business, a brand, a service.

See a Pawpro Video

Could you do it yourself?  My answer is take a short look around at the videos that are self-produced and compare them with a Pawpro video.  You’ll find bad audio, bad camera moves, repetitious shots, and slap shot editing.  The difference should be obvious.  Pawpro’s work sounds better and looks better, and the viewer isn’t distracted by the poor production quality.  Plus, you’ll notice the extra custom touches such as logos, character generation, and clear voiceovers that not only look sharp, but leave no doubt about the brand or product being sold.  Few companies, would consider starting their own newspaper or magazine so that they could get cheaper advertisement space, so why try to produce your own television commercials?

Not to mention, in attempting to produce your own video, you’re most likely taking away valuable time from some other aspect of your business.  This is especially true for real estate brokers considering whether to produce their own video home tours.  The hours spent shooting a video and editing would best be spent looking for your next client, or serving the clients already under contract.

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.