Adjusting the Focus on Business use of Video in a 24/7 World–Videotaping Conferences, Presentations, and Instruction.

If your vision is a little blurry on how video and multimedia applies to your business or Web site and social media strategy, let me bring things into focus. First and foremost, research now consistently shows that over 50% of consumers begin their search for products or services online. In this new consumer world any …

Pawpro Media’s Bi-Coastal Shoot Tonight–Anything Is Possible 5K

Tonight, Pawpro Media will have crews working in Seattle, Atlanta and just outside Washington, DC covering the multi-city race, Anything Is Possible 5K, which starts and coincides with Daylight Savings and the clocks turning back. At, 1:50 AM runners will hit the pavement in Atlanta, Reno, Seattle, Washington, DC, and Virginia Beach trying to beat …

Pawpro Chats-up OccupyDC

On Wednesday, before the rain and cold hit, I drove down to McPherson Square to talk to the residents of OccupyDC. I met Anthony and Annika. Anthony is from Maryland, and Annika made her way to DC from Denver, Colorado hoping to be a part of the Occupy Wall Street movement, but she's now pleased …

Athletic Recruitment Videos/Highlight/Scouting Reels: Not All Are Created Equal

Highlight Reel Sample Not all highlight footage is equally created.  Pawpro produces high quality video footage of athletic teams or individual athletes which may be used as a coaching tool, or to highlight team and personal skills/strengths.  Be aware, this is more than just generic game footage which most highlight and recruiting reel companies are …

The Roots of My Photography

For many years I have been exploring my ancestry, and I recently made an interesting discovery. It appears my love for almost all things related to photography may run in the family.  My grandfather's cousin, my third cousin, was, and is, a relatively well-known photographer in New York whose work is still sought by collectors …

Heros on the Hill for Horton’s Kids

Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate.  Nearly all online searches involve a searcher watching videos.   There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time--when …

Pawpro to Cover American Odyssey Relay III

Pawpro received the call of running relay organizer Bob Fleshner to shoot the third annual running of The American Odyssey Relay, a 200 plus mile foot race from Gettysburg, PA to Washington, DC. This will be 36 non-stop, exhausting hours of movement for the runners and teams, as well as Pawpro's video crews. The race …

Business Benefits of an Inbound Marketing Strategy Via Video, Blogging and Social Media.

The benefits of inbound marketing via blogs, social media, content publishing, and search engine optimization grows stronger with each passing year, and statistics now show it surpassing outbound marketing both in effectiveness and cost per lead.   A recent survey of 644 companies entitled, The State of Inbound Marketing, shows a shift in marketing budgets …

Pawpro Hears and Sees the Whos of Horton’s Kids

What's that sound? It's not coming from a dust speck, people! It's coming from the great efforts of Horton's Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this …