Top Ten Reasons You Need Video on Your Web Page–Seriously!!

  1. Does not stain your teeth.
  2. Just now coming to terms with the idea that your VHS movie collection is worthless.
  3. You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
  4. You’ve got the music in you.
  5. This is the only way you can get Snooki to respond to your tweets.
  6. So you can forget about the Redskins’ latest loss.
  7. Think you might have a shot at the Tonight Show since Jay’s back as host.
  8. Trying to find Candy Mountain.
  9. Need an excuse for all the time you spend on YouTube.
  10. Rejected from Dancing with the Stars, yet again.

Lunar Spectacular: Simultaneous Total Lunar Eclipse and Winter Solstice

If you missed the total lunar eclipse on Dec. 21 see it here at Pawpro Media.  Pawpro stayed up to see the simultaneous astronomical events of a total lunar eclipse on the Winter Solstice, which hasn’t occurred since the 17th Century–372 year ago.  This footage was shot just outside of Washington, DC.

In 2010, there was also a partial lunar eclipse back on June 26.  If you’re interested in astronomy and have an iPad or iPhone, we recommend the app pUniverse on iTunes.  For novices it offers a GPS driven virtual sky which graphically maps the night’s constellations based on the direction you hold up your iPad.  No more guessing whether you have identified the correct star.  The more experienced astronomer will appreciate the Astronomy News feature which highlights upcoming stargazing events.  Get the Polaris out of here!

Click to see Lunar Eclipse Footage

Pawpro Submits Video in “Today’s Viral Video Challenge”

Contest entry page

Pawpro is stepping up to The Today Show plate.  On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music.  The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.

Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules.  Pawpro fingers are crossed as we wait for the results.  We’ll keep you posted.

Pawpro Media Attends Rally to Restore Sanity and/or Fear in DC.

Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010.  See the signs and hear the crowd express their mostly moderate views.

Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.

Video Content/Video Production Special Offer

Video your business
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Video Production VA, MD, DC
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Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

Pawpro’s Newest Online Video Release

Pawpro's Next Level Fitness Video

Pawpro Media released its latest production, a promotional video for Next Level Fitness and Health, LLC.  This is a great example of how video can be used to promote, inform, and inspire online.  It’s also a great example of the high quality and creative services Pawpro offers.  Whether it’s linked in e-mail blasts or embedded on your Website,  one video can be used over a substantial period of time without added cost, and more and more the Internet is where ALL searches begin.  Video works.

What’s a tag?

Pawpro posts often mention tags.  A tag can take various forms, but essentially it’s a very quick video segment that can be used over a period of time at the start or end of a video profile, advertisement, or marketing presentation.  Think of it as a label in a shirt or a pair of pants, and every pair of pants you sell has your label sewn on.  Plain and simple a tag serves to help brand a service, an individual or business by making it familiar and giving the consumer something to remember.  It may be visually, verbally or musically memorable.

As an example, a tag can be as simple as a real estate agent saying, “I’m Bob Jones with ABC Realty and please give me a call if I can help you with your home purchase.” and this little segment is attached to every video home tour that Bob puts on the Web.  It makes Bob familiar to anyone who sees one of his video listings, they see his brokerage logo and it shows his contact information.  Bob’s not a stranger anymore, and he’s not just a name, phone number or still photograph on a Web page.

For a retail business, a tag may take the form of a memorable tag-line spoken over a shot of a storefront.  Or, maybe it’s just your logo animated with a tag-line.  It can be as simple as an on-camera thank you with telltale noise or jingle .  Pawpro can help you with ideas that fit your needs.

The most important element of a tag is its length.  Keep it short.  Under 10 seconds is my rule, and preferably under 5 seconds is best.

Pawpro’s Tag

Cell Phone Pictures of Homes for Sale.

There is a difference of opinion among real estate brokers about whether it’s cost-effective or worthwhile to take your own photos or let a professional handle the job. As the industry and consumers move deeper into the use of online multimedia in the form of video home tours, company Web sites and personal blogs, buyers and sellers will naturally have higher and higher expectations for the quality and convenience of the media being presented. This is especially the case with the advent of broadband service in most areas of the country (and world), and a technology industry that is constantly pumping out new products that promote the use of higher quality multimedia.

So, if I’m the owner of a house about to hit the MLS and I compare my broker-taken photos against professionally shot photographs there won’t be any competition. The professional shots will have better composition, be brighter and clearer. I’ve even heard that some brokers use their

Professional photo of the same room
Cell phone photo.

cell phone cameras to take photos for their brochures and online virtual tours. A cell phone camera cannot adequately photograph and give perspective to the average room for a potential buyer. As demonstrated in the two photos of the same room here, the professionally taken photo provides much better dimension and detail. You can actually see the molding and part of the ceiling in the professional photo, and much more of the overall room. Notice how much more of the wall on the right side is visible. And, at least this cell photo is in-focus. I see a lot of photos that are blurry and dark. I can’t really think of a better way to show a client you don’t care about their listing than to provide photos that are muddy and out of focus. Clients will know immediately that you’re cutting corners, and head-to-head with a comparable property with higher quality online marketing, your listing will look shabby–if it’s even seen.

The highest producing real estate brokers in most areas are the brokers who invest in themselves and their clients, which means they not only market their properties, but they consider the quality of that material. High quality marketing leaves an impression within the marketplace to past, present, and future clients, and so does low quality marketing. If you put yourself in the shoes of a prospective client which broker are you going to choose?

The Value of the Viral Ad World

In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself?  Should a business go viral, or not, is the question?

Sample Viral Ad

The viral advertisement and media arena has a value to almost any business.   Search engines now routinely separate and display multimedia content with text content results in keyword searches.  The test in producing virally is to remain true to the nature of your business and the message you want to send.  It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate .  Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.

The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality.  Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company .  Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it.  Keep it simple.

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.