Pawpro loves the photography tutorials by Dom Bower because they’re easy to understand, cover useful topics, and, at moments, a little tongue-in-chic. That’s right, chic, not cheek. He doesn’t take himself too seriously, but he does offer hundreds of instructional videos for the casual user, as well as the serious photography hobbyist/pseudo professional. He has a couple of YouTube channels and Websites, so you’re sure to find help on most any photography topic you desire.
Assuming you read Pawpro’s Top Ten Reasons You Need Video on Your Website . . . Seriously post–enough joking around. The REAL top reasons to add video to your marketing and Website content:
1. Internet users do watch video–71% of them, to be exact. It cannot be overstated, on multiple levels video enhances your Web presence to search engines and individuals searching.
2. Search engines rank sites with video higher than sites without it. In a first see, first serve world, why would you knowingly place your Website lower in search results?
3. Substantially cheaper than print marketing. More and more, consumers seek news, information, and commerce online.
4. Better bang for the buck. Video has a far longer shelf-life than print marketing, if produced correctly.
5. Video transcends the impersonal aspects of the online consumer experience. A personal touch separates you from the crowd.
6. Video engages and prompts responses from the viewer at rates 4 to 7 times higher than still imagery.
(1) HGA Creative Communications via Facebook, Tuesday, October 19, 2010
- Does not stain your teeth.
- Just now coming to terms with the idea that your VHS movie collection is worthless.
- You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
- You’ve got the music in you.
- This is the only way you can get Snooki to respond to your tweets.
- So you can forget about the Redskins’ latest loss.
- Think you might have a shot at the Tonight Show since Jay’s back as host.
- Trying to find Candy Mountain.
- Need an excuse for all the time you spend on YouTube.
- Rejected from Dancing with the Stars, yet again.
If you missed the total lunar eclipse on Dec. 21 see it here at Pawpro Media. Pawpro stayed up to see the simultaneous astronomical events of a total lunar eclipse on the Winter Solstice, which hasn’t occurred since the 17th Century–372 year ago. This footage was shot just outside of Washington, DC.
In 2010, there was also a partial lunar eclipse back on June 26. If you’re interested in astronomy and have an iPad or iPhone, we recommend the app pUniverse on iTunes. For novices it offers a GPS driven virtual sky which graphically maps the night’s constellations based on the direction you hold up your iPad. No more guessing whether you have identified the correct star. The more experienced astronomer will appreciate the Astronomy News feature which highlights upcoming stargazing events. Get the Polaris out of here!
Pawpro is stepping up to The Today Show plate. On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music. The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.
Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules. Pawpro fingers are crossed as we wait for the results. We’ll keep you posted.
Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010. See the signs and hear the crowd express their mostly moderate views.
Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.
Pawpro Media is offering a 10% discount for first time clients on their first video project. Mention this offer when you contact us.
Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.
Pawpro Media released its latest production, a promotional video for Next Level Fitness and Health, LLC. This is a great example of how video can be used to promote, inform, and inspire online. It’s also a great example of the high quality and creative services Pawpro offers. Whether it’s linked in e-mail blasts or embedded on your Website, one video can be used over a substantial period of time without added cost, and more and more the Internet is where ALL searches begin. Video works.
Pawpro posts often mention tags. A tag can take various forms, but essentially it’s a very quick video segment that can be used over a period of time at the start or end of a video profile, advertisement, or marketing presentation. Think of it as a label in a shirt or a pair of pants, and every pair of pants you sell has your label sewn on. Plain and simple a tag serves to help brand a service, an individual or business by making it familiar and giving the consumer something to remember. It may be visually, verbally or musically memorable.
As an example, a tag can be as simple as a real estate agent saying, “I’m Bob Jones with ABC Realty and please give me a call if I can help you with your home purchase.” and this little segment is attached to every video home tour that Bob puts on the Web. It makes Bob familiar to anyone who sees one of his video listings, they see his brokerage logo and it shows his contact information. Bob’s not a stranger anymore, and he’s not just a name, phone number or still photograph on a Web page.
For a retail business, a tag may take the form of a memorable tag-line spoken over a shot of a storefront. Or, maybe it’s just your logo animated with a tag-line. It can be as simple as an on-camera thank you with telltale noise or jingle . Pawpro can help you with ideas that fit your needs.
The most important element of a tag is its length. Keep it short. Under 10 seconds is my rule, and preferably under 5 seconds is best.
There is a difference of opinion among real estate brokers about whether it’s cost-effective or worthwhile to take your own photos or let a professional handle the job. As the industry and consumers move deeper into the use of online multimedia in the form of video home tours, company Web sites and personal blogs, buyers and sellers will naturally have higher and higher expectations for the quality and convenience of the media being presented. This is especially the case with the advent of broadband service in most areas of the country (and world), and a technology industry that is constantly pumping out new products that promote the use of higher quality multimedia.
So, if I’m the owner of a house about to hit the MLS and I compare my broker-taken photos against professionally shot photographs there won’t be any competition. The professional shots will have better composition, be brighter and clearer. I’ve even heard that some brokers use their
cell phone cameras to take photos for their brochures and online virtual tours. A cell phone camera cannot adequately photograph and give perspective to the average room for a potential buyer. As demonstrated in the two photos of the same room here, the professionally taken photo provides much better dimension and detail. You can actually see the molding and part of the ceiling in the professional photo, and much more of the overall room. Notice how much more of the wall on the right side is visible. And, at least this cell photo is in-focus. I see a lot of photos that are blurry and dark. I can’t really think of a better way to show a client you don’t care about their listing than to provide photos that are muddy and out of focus. Clients will know immediately that you’re cutting corners, and head-to-head with a comparable property with higher quality online marketing, your listing will look shabby–if it’s even seen.
The highest producing real estate brokers in most areas are the brokers who invest in themselves and their clients, which means they not only market their properties, but they consider the quality of that material. High quality marketing leaves an impression within the marketplace to past, present, and future clients, and so does low quality marketing. If you put yourself in the shoes of a prospective client which broker are you going to choose?