The Power of the Video Testimonial in Today’s Online Marketing Strategy

Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process. Here's a testimonial I put together for 2012 Race Across America (RAAM) competitor, Len Forkas and RecoFit, a compression gear company, that sponsored him. This is an …

Pre-Inaugural DC and POTUS Sighting

      Nearly every Sunday I go for an early morning run in DC.  We start under the Whitehurst Freeway in Georgetown and work our way along the Potomac River up to the Lincoln Memorial, and then down around the reflecting pool which sits between the Lincoln Memorial and the Washington Monument.  Sometimes, we go …

Pawpro Loves GoPro

Perhaps it's just the Valentine's Day spirit, but I've got to say I just love the shots that come out of the GoPro Hero. The first Pawpro project to include GoPro footage is for Hopecam.org where we'll focus on the founder's upcoming cross-country bicycle trek in the famed Race Across America. Of course the Bicycle …

Adjusting the Focus on Business use of Video in a 24/7 World–Videotaping Conferences, Presentations, and Instruction.

If your vision is a little blurry on how video and multimedia applies to your business or Web site and social media strategy, let me bring things into focus. First and foremost, research now consistently shows that over 50% of consumers begin their search for products or services online. In this new consumer world any …

Heros on the Hill for Horton’s Kids

Online video appeals via e-mails and social media sources by charitable and non-profit organizations have a proven success rate.  Nearly all online searches involve a searcher watching videos.   There is also a proven success rate for harnessing the power of inbound marketing, that is being at the right place, online, at the right time--when …

Business Benefits of an Inbound Marketing Strategy Via Video, Blogging and Social Media.

The benefits of inbound marketing via blogs, social media, content publishing, and search engine optimization grows stronger with each passing year, and statistics now show it surpassing outbound marketing both in effectiveness and cost per lead.   A recent survey of 644 companies entitled, The State of Inbound Marketing, shows a shift in marketing budgets …

Pawpro Hears and Sees the Whos of Horton’s Kids

What's that sound? It's not coming from a dust speck, people! It's coming from the great efforts of Horton's Kids, a Capitol Hill based organization which provides tutoring and support to students and families of the lowest-performing schools of Ward 8 in Washington, DC. Pawpro Media will be producing a series of videos for this …

Pawpro working with McEnearney Associates Realtors

Pawpro will be working with McEnearney Associates Realtors to produce promotional and inspirational video content for the company's Website.  The first will feature Executive Vice President, David Hawkins and the Alexandria office.  McEnearney plans to utilize video to keep it's brokers and clients informed about the Washington Area's fast-moving market tides. Pawpro has previously produced …

Pawpro to produce video for Educational Connections tutoring service in the DC Metro Region.

Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area.  Ann Dolin, a former Fairfax County public school teacher and author of the book, "Homework Made Simple", started this entrepreneurial business in 1998.  Twelve years later her company, Educational Connections, is on-track to gross $1.45 …

Top Reasons to Add Video to Your Marketing and Web Presence in 2011

Assuming you read Pawpro's Top Ten Reasons You Need Video on Your Website . . . Seriously post--enough joking around.  The REAL top reasons to add video to your marketing and Website content: 1.  Internet users do watch video--71% of them, to be exact.  It cannot be overstated, on multiple levels video enhances your Web …