RAAM Recall: Being A Team

Five years ago I was part of a winning 11 person team supporting a rookie cyclist in Race Across America (#RAAM), a 12 day bicycle race across the United States.  This race is often called the toughest bicycle race in the world because it's non-stop, 30% longer than the Tour de France and completed in …

The Power of the Video Testimonial in Today’s Online Marketing Strategy

Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process. Here's a testimonial I put together for 2012 Race Across America (RAAM) competitor, Len Forkas and RecoFit, a compression gear company, that sponsored him. This is an …

Pawpro Unveils RAAM stills of Len Forkas/Hopecam Effort

Today I am opening a gallery of photos taken while I followed Len Forkas in the 2012 Race Across America--a 3,000 mile, 12 day bike race.  The social media coverage provided by Pawpro was a substantial part of why Forkas and his non-profit, Hopecam.org was able to raise more than $300,000. (shutterfly.com/pro/PawproMedia/PawproMedia) These are purely …

American Odyssey Relay 2012 Video Released

Newly released, the American Odyssey Relay video for 2012 produced and shot by Pawpro Media.  Don't miss the most spirited team paying homage to comedian Will Ferrell by way of vintage 70's athletic swag and exhibitionism with a penchant for public nudity.  All in a day's work, I say!  It's always great to work for …

Cross-Country Support for Hopecam.org

To hear former Hopecam user, Daniel, now 13 years old, recall his initial thoughts of being diagnosed with cancer, wondering how long he has to live, wondering whether he will ever see his friends again isn't a topic of which we expect a child to be conversent. And his mother, Donna, recalling how she worried about how to ". . . keep him whole" in the process. But these children and families are forever changed by this event.