Pawpro to produce video for Educational Connections tutoring service in the DC Metro Region.

Pawpro is set to produce a video for one of the leading educational tutoring services in the Washington, DC area.  Ann Dolin, a former Fairfax County public school teacher and author of the book, “Homework Made Simple”, started this entrepreneurial business in 1998.  Twelve years later her company, Educational Connections, is on-track to gross $1.45 million this year, and employs 150 tutors serving students all over the DC region.

Top Reasons to Add Video to Your Marketing and Web Presence in 2011

Assuming you read Pawpro’s Top Ten Reasons You Need Video on Your Website . . . Seriously post–enough joking around.  The REAL top reasons to add video to your marketing and Website content:

1.  Internet users do watch video–71% of them, to be exact.  It cannot be overstated, on multiple levels video enhances your Web presence to search engines and individuals searching.

2.  Search engines rank sites with video higher than sites without it.  In a first see, first serve world, why would you knowingly place your Website lower in search results?

3.  Substantially cheaper than print marketing.  More and more, consumers seek news, information, and commerce online.

4.  Better bang for the buck.  Video has a far longer shelf-life than print marketing, if produced correctly.

5.  Video transcends the impersonal aspects of the online consumer experience.  A personal touch separates you from the crowd.

6.  Video engages and prompts responses from the viewer at rates 4 to 7 times higher than still imagery.

SOURCES:

(1) HGA Creative Communications via Facebook, Tuesday, October 19, 2010

Top Ten Reasons You Need Video on Your Web Page–Seriously!!

  1. Does not stain your teeth.
  2. Just now coming to terms with the idea that your VHS movie collection is worthless.
  3. You’ve secretly wanted to find a way to get the entire office to do a dance routine on camera.
  4. You’ve got the music in you.
  5. This is the only way you can get Snooki to respond to your tweets.
  6. So you can forget about the Redskins’ latest loss.
  7. Think you might have a shot at the Tonight Show since Jay’s back as host.
  8. Trying to find Candy Mountain.
  9. Need an excuse for all the time you spend on YouTube.
  10. Rejected from Dancing with the Stars, yet again.

Pawpro Submits Video in “Today’s Viral Video Challenge”

Contest entry page

Pawpro is stepping up to The Today Show plate.  On October 29, 2010 The Today Show announced a competition to produce the next great viral video using clips provided by Today mixed with or without your own original video, artwork, or music.  The clips provided were generally funny outtakes from The Today Show in production including hosts Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Hoda Kotb, and Kathy Lee Gifford.

Pawpro submitted a 40 second high energy video that we would love to show you, but can’t because of the competition’s rules.  Pawpro fingers are crossed as we wait for the results.  We’ll keep you posted.

Pawpro Media Attends Rally to Restore Sanity and/or Fear in DC.

Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010.  See the signs and hear the crowd express their mostly moderate views.

Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.

Video Content/Video Production Special Offer

Video your business
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Video Production VA, MD, DC
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Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.