Pawpro Media Attends Rally to Restore Sanity and/or Fear in DC.

Pawpro Media mingled in the 200,000+ crowd gathered for the Rally to Restore Sanity and/or Fear in Washington, DC on Saturday, October 30, 2010.  See the signs and hear the crowd express their mostly moderate views.

Unless you’re living under a rock you probably already know that this rally was presented by Jon Stewart and Stephen Colbert in an effort to show and appeal to the non-extremist political crowd.

Video Content/Video Production Special Offer

Video your business
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Pawpro Media is offering a 10% discount for first time clients on their first video project.  Mention this offer when you contact us.

Whether it’s a promotional video for your Website, a video home tour, an athletic recruitment/highlight reel, or a fundraising video, Pawpro Media produces high quality, creative video content.

Pawpro’s Newest Online Video Release

Pawpro's Next Level Fitness Video

Pawpro Media released its latest production, a promotional video for Next Level Fitness and Health, LLC.  This is a great example of how video can be used to promote, inform, and inspire online.  It’s also a great example of the high quality and creative services Pawpro offers.  Whether it’s linked in e-mail blasts or embedded on your Website,  one video can be used over a substantial period of time without added cost, and more and more the Internet is where ALL searches begin.  Video works.

What’s a tag?

Pawpro posts often mention tags.  A tag can take various forms, but essentially it’s a very quick video segment that can be used over a period of time at the start or end of a video profile, advertisement, or marketing presentation.  Think of it as a label in a shirt or a pair of pants, and every pair of pants you sell has your label sewn on.  Plain and simple a tag serves to help brand a service, an individual or business by making it familiar and giving the consumer something to remember.  It may be visually, verbally or musically memorable.

As an example, a tag can be as simple as a real estate agent saying, “I’m Bob Jones with ABC Realty and please give me a call if I can help you with your home purchase.” and this little segment is attached to every video home tour that Bob puts on the Web.  It makes Bob familiar to anyone who sees one of his video listings, they see his brokerage logo and it shows his contact information.  Bob’s not a stranger anymore, and he’s not just a name, phone number or still photograph on a Web page.

For a retail business, a tag may take the form of a memorable tag-line spoken over a shot of a storefront.  Or, maybe it’s just your logo animated with a tag-line.  It can be as simple as an on-camera thank you with telltale noise or jingle .  Pawpro can help you with ideas that fit your needs.

The most important element of a tag is its length.  Keep it short.  Under 10 seconds is my rule, and preferably under 5 seconds is best.

Pawpro’s Tag

Cell Phone Pictures of Homes for Sale.

There is a difference of opinion among real estate brokers about whether it’s cost-effective or worthwhile to take your own photos or let a professional handle the job. As the industry and consumers move deeper into the use of online multimedia in the form of video home tours, company Web sites and personal blogs, buyers and sellers will naturally have higher and higher expectations for the quality and convenience of the media being presented. This is especially the case with the advent of broadband service in most areas of the country (and world), and a technology industry that is constantly pumping out new products that promote the use of higher quality multimedia.

So, if I’m the owner of a house about to hit the MLS and I compare my broker-taken photos against professionally shot photographs there won’t be any competition. The professional shots will have better composition, be brighter and clearer. I’ve even heard that some brokers use their

Professional photo of the same room
Cell phone photo.

cell phone cameras to take photos for their brochures and online virtual tours. A cell phone camera cannot adequately photograph and give perspective to the average room for a potential buyer. As demonstrated in the two photos of the same room here, the professionally taken photo provides much better dimension and detail. You can actually see the molding and part of the ceiling in the professional photo, and much more of the overall room. Notice how much more of the wall on the right side is visible. And, at least this cell photo is in-focus. I see a lot of photos that are blurry and dark. I can’t really think of a better way to show a client you don’t care about their listing than to provide photos that are muddy and out of focus. Clients will know immediately that you’re cutting corners, and head-to-head with a comparable property with higher quality online marketing, your listing will look shabby–if it’s even seen.

The highest producing real estate brokers in most areas are the brokers who invest in themselves and their clients, which means they not only market their properties, but they consider the quality of that material. High quality marketing leaves an impression within the marketplace to past, present, and future clients, and so does low quality marketing. If you put yourself in the shoes of a prospective client which broker are you going to choose?

Gulf Oil Spill: Pawpro thinks environmentally.

Live Video Feed of Gulf Oil Spill

Pawpro is an environmentally conscious company.  One of the great benefits of online marketing is that very little material waste is generated in reaching the online audience.

Our need and dependency on oil must end, and an environmental failure in any one industry or company is a failure for all of us.

Just as Pawpro encourages alternative forms of marketing to decrease our carbon footprint in the world, we also philosophically support the research into alternative fuels for our cars, our homes, and our factories.  If there is to be a positive takeaway from this horrible ongoing event, let it be that we recognize the need for a new direction in energy in energy sources.

Pawpro Online Media

Pawpro Media is a video production company offering online video solutions.  We produce high quality, creative video content that effectively breaths life into your Web page or online marketing campaigns.  Besides making your site more attractive and informative, video will increase your Web traffic as browsers search for related multimedia content separately and simultaneously from text content.

In comparison to print marketing there is no competition.  Video engages today’s Web savvy viewers and consumers immediately.  Once produced, your video may be distributed over and over at little or no added expense directly to your customer.

Go ahead, say it with video!

The Value of the Viral Ad World

In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself?  Should a business go viral, or not, is the question?

Sample Viral Ad

The viral advertisement and media arena has a value to almost any business.   Search engines now routinely separate and display multimedia content with text content results in keyword searches.  The test in producing virally is to remain true to the nature of your business and the message you want to send.  It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate .  Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.

The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality.  Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company .  Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it.  Keep it simple.

Video Home Tours and Online Media–Don’t Do It Yourself.

I could log-in to YouTube and in a few minutes give you a handful of examples why you shouldn’t produce your own videos, but I refuse to publicize bad work.  Like anything else, producing video that looks and sounds professional AND gets the desired point across isn’t as easy as it looks.  There is a right and wrong way to do it.  And, don’t be confused between a slide show with a bunch of stills edited together with music, and a true video.  When used properly video can provide the viewer with a much better perspective of a home, a business, a brand, a service.

See a Pawpro Video

Could you do it yourself?  My answer is take a short look around at the videos that are self-produced and compare them with a Pawpro video.  You’ll find bad audio, bad camera moves, repetitious shots, and slap shot editing.  The difference should be obvious.  Pawpro’s work sounds better and looks better, and the viewer isn’t distracted by the poor production quality.  Plus, you’ll notice the extra custom touches such as logos, character generation, and clear voiceovers that not only look sharp, but leave no doubt about the brand or product being sold.  Few companies, would consider starting their own newspaper or magazine so that they could get cheaper advertisement space, so why try to produce your own television commercials?

Not to mention, in attempting to produce your own video, you’re most likely taking away valuable time from some other aspect of your business.  This is especially true for real estate brokers considering whether to produce their own video home tours.  The hours spent shooting a video and editing would best be spent looking for your next client, or serving the clients already under contract.

Video and Online Marketing for Real Estate

Real estate brokers and brokerage firms are steadily starting to switch from the traditional forms of marketing such as print and newspaper to the Internet, blogs and multimedia.  Why?  For good reason, some 27.7 billion online searches are launched each month in the U.S. alone, according to the book, “Marketing in the Age of Google™.” Those numbers are expected to rise with each passing month and year as more and more consumers rely on the Internet to find products and services, and less and less on print options such as newspapers, phone books, and mailers which end up in trash cans or recycling bins never to be seen.

A smartly produced video showcasing a home for sale not only serves your client now, but becomes a long-lasting marketing and branding tool for the broker, which can be linked endlessly, and viewed by past, present, and future clients as an example of the quality of work you do.

As for branding, what better way for your clients to get a sense of who you are than creating a one minute stylized and personalized video profile of yourself.  Again, it’s a onetime expense that can be viewed endlessly by potential clients in the convenience of their home.  It doesn’t cost you anything to send a link.  Can you say that about a mailer?

Brokers are also realizing that there is much greater value and longevity to dollars spent on electronic marketing than for the conventional print options.  Although it’s uncharted and intimidating territory for many, it is the way the real estate industry is surely moving as far as marketing is concerned.

Consider letting Pawpro produce a video profile or a reuseable tag for a home tour for you.

See a Pawpro profile/tag.