Don’t Get Oversold when it comes to Video Production

Washington DC Video Production--Pawpro Media

What few people looking for video production services know is that it’s easy to get oversold, and pay for crews and equipment that are beyond what is needed for the average online video content project.  There once was a clear distinction between consumer grade cameras and those used by professionals.  The advent of the DSLR video camera really hammered home the blur between equipment deemed professional and amateur.  In the online video world, what’s best isn’t always visible to the naked eye, and streaming video is different that television broadcasting. In the last ten years a near cataclysmic shift in the professional video production world occurred–not just in Washington DC but everywhere.  The average business consumer probably didn’t realize the impact of the change because they were too busy enjoying YouTube video content on their smart phones. YouTube, editing software changes and other technological advances have made high quality video not only attainable but easily distributable on a mass scale for the mainstream.  Whether you are a video production wannabe or a business looking for video content for marketing, a new world opened up.  Long time video professionals who spent tens of thousands of dollars on camera gear were suddenly getting real competition from smaller businesses with the newer, cheaper equipment with a faster digital workflow. As with any business, lower overhead usually leads to lower rates, and that was and is certainly the case with video production.  As you can imagine, long time video professionals, deeply invested in the more expensive gear, weren’t so thrilled by this shift In the end, there’s no gain in paying for that better equipment and more expensive crew if the difference isn’t seen in the end product.  The newer DSLR gear is more than adequate for online use.  If you don’t intend for a video to be broadcast on television, there’s no need to pay for broadcast level equipment and the crew that goes with it.

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