The Power of the Video Testimonial in Today’s Online Marketing Strategy
Video testimonials are a great way to utilize the draw of video on a Website, and they are especially effective when a product is demonstrated in the process.
Here’s a testimonial I put together for 2012 Race Across America (RAAM) competitor, Len Forkas and RecoFit, a compression gear company, that sponsored him. This is an appealling use of video because it’s not only visually compelling, but it effectively shows the product in action without being verbose or overly produced. It also serves as a substantial cross marketing tool because Forkas was able to both thank his sponsor, while communicating with his social media audience as he pedaled across country raising money for his charity, Hopecam. The end result is great marketing material for RecoFit, Forkas and Hopcam, which was utilized across multiple social marketing platforms simultaneously.
It’s also important to mention that this was produced in constant motion. I shot and edited 24/7 as I followed Forkas in his 12 day trek across the U.S., and the production quality remained high. Relatively speaking, this is a very economical and effective use of video. Just another example of how video doesn’t have to cost a ton to get the marketing job done. In other words, it didn’t take a large production house or a big budget to create this media.