In this world of buzz words such as viral advertising and YouTube’s top viewed videos that come and go in a couple week’s time, how does a business position itself? Should a business go viral, or not, is the question?
The viral advertisement and media arena has a value to almost any business. Search engines now routinely separate and display multimedia content with text content results in keyword searches. The test in producing virally is to remain true to the nature of your business and the message you want to send. It’s easy to get caught-up trying to get noticed online, and lose sight of what is truly effective or appropriate . Viral ad attempts often lead to poor quality and, or bad production choices that don’t necessarily have a marketing benefit.
The best strategy against these pitfalls is to develop a concept that’s realistic to achieve, fits within your budget, and remains mindful of production quality. Bad audio and poor quality video are a distraction to a viewer, and can detract from a customer’s impression of your company . Viewers will accept poor quality in a funny family video clip, but not so much from a company with whom they are considering investing their time and money. Always remember, it takes a customer one click to get to your site, and it just one click to leave it. Keep it simple.