Video Home Tours and Online Media–Don’t Do It Yourself.

I could log-in to YouTube and in a few minutes give you a handful of examples why you shouldn’t produce your own videos, but I refuse to publicize bad work.  Like anything else, producing video that looks and sounds professional AND gets the desired point across isn’t as easy as it looks.  There is a right and wrong way to do it.  And, don’t be confused between a slide show with a bunch of stills edited together with music, and a true video.  When used properly video can provide the viewer with a much better perspective of a home, a business, a brand, a service.

See a Pawpro Video

Could you do it yourself?  My answer is take a short look around at the videos that are self-produced and compare them with a Pawpro video.  You’ll find bad audio, bad camera moves, repetitious shots, and slap shot editing.  The difference should be obvious.  Pawpro’s work sounds better and looks better, and the viewer isn’t distracted by the poor production quality.  Plus, you’ll notice the extra custom touches such as logos, character generation, and clear voiceovers that not only look sharp, but leave no doubt about the brand or product being sold.  Few companies, would consider starting their own newspaper or magazine so that they could get cheaper advertisement space, so why try to produce your own television commercials?

Not to mention, in attempting to produce your own video, you’re most likely taking away valuable time from some other aspect of your business.  This is especially true for real estate brokers considering whether to produce their own video home tours.  The hours spent shooting a video and editing would best be spent looking for your next client, or serving the clients already under contract.


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